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Abstract

In today's fast-changing digital landscape, websites must stand out to gain and retain user attention. Gamification techniques, which use game-design concepts to improve user engagement and satisfaction, are a method to achieve this uniqueness. This research investigates the significant role of purposeful design in the effective application of gamification on websites, emphasising the importance of deliberate and balanced context-specific implementation of gamification By examining industry-leading websites that employ gamification using the Octalysis framework and related theoretical frameworks The findings highlight that, while gamification has the potential to dramatically distinguish the website and boost user interaction and loyalty, its performance and success are dependent on the thoughtful and creative integration of balanced game mechanics. this article contends that the Octalysis framework is a useful tool that could aid in creating balanced and successful gamification which has the capacity to create a unique and memorable experience matched to a website's specific purpose and that further website-specific user research is necessary after applying it to verify the results.

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