Role of Artificial Intelligence (AI) as a Tool to Unlock Ideas, Creativity of Advertising

Authors

Rania Ezzat, Lecturer in October university for modern sciences and arts (MSA)Follow

Abstract

AI use in creative and design for advertising creates a compromise between the functional and strategic. AI is more than just a tool for small and medium-sized companies; it's an effective partner that blends efficiency and innovation. It maximizes impact and reach without needing a significant cost. Small and mid-sized companies can achieve measurable and significant returns while promoting an innovative and adaptable culture by investing in artificial intelligence (AI). This will help them to compete on the same level with their larger competitors.

Recommended Citation

Ezzat, Rania (2025) "Role of Artificial Intelligence (AI) as a Tool to Unlock Ideas, Creativity of Advertising," Journal of Art, Design and Music: Vol. 4 : Iss. 2 , Article 4.
Available at: https://doi.org/10.55554/2785-9649.1058

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This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.