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Abstract

The initial phase of the digital product life cycle, known as the introduction stage, is undeniably one of the most crucial and challenging periods. It is characterized by an open-ended design process, where ideas are still being explored and refined. This phase also brings about high levels of uncertainty regarding market acceptance, making it essential for companies to foster innovation and experimentation to find the winning formula. Navigating through this early stage presents significant challenges for businesses as they face various obstacles that can impede their success. One prominent obstacle is limited consumer awareness of the new product or service offering, which often leads to skepticism among potential customers. To overcome these challenges effectively, strategic marketing efforts are necessary to increase consumer knowledge and build trust that will ultimately drive adoption. Additionally, there may be a lack of established market segments for the new product or service. One key aspect during this stage is constantly iterating on design concepts based on user feedback and staying up to date with emerging market trends. This iterative process helps shape the product into its most representative form while also addressing any shortcomings or areas for improvement identified through user input. Furthermore, due to the small market size and low demand in these initial stages, it becomes crucial for companies to carefully strategize how to create awareness about their offering within potential target audiences.

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