Abstract
This research investigates the impact of integrating the theory of Multiple Intelligences into Internet of Things (IoT) advertisements in Egypt, focusing on the receptiveness of Egyptian recipients towards such ads. The study employs a descriptive method to document theoretical information and conducts in-depth interviews with design experts to assess the acceptability and preference of these advertisements in the Egyptian market. The research hypothesizes that IoT advertisements developed using the Multiple Intelligences theory will be more effective for certain products and services and will enhance the customer-brand relationship if used extensively in Egypt. The aim is to benefit from IoT technology in ads in the Egyptian advertising market and to merge innovative thinking processes with the theory of Multiple Intelligences in ad design. Findings indicate a positive reaction from the majority of respondents, with advertisements being well-received in terms of creativity, understanding, and technological integration. However, feedback also suggests areas for improvement in ad clarity and the integration of technological elements. This study highlights the potential benefits and challenges of applying educational theories in advertising, providing insights that could influence future advertising strategies in Egypt.
Recommended Citation
Elarmany, Fatma; Abboud, Dina G; and Ardash, Mohamed
(2025)
"Internet of Things Advertising Based on Multiple Intelligences Theory and Its Effect on Egyptian Consumers,"
Journal of Art, Design and Music: Vol. 4
:
Iss.
1
, Article 9.
Available at: https://doi.org/10.55554/2785-9649.1051
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
