Abstract
The purpose of the article is to study "The effectiveness of merging doodles with live- action in TV commercials" and focus on the challenges of modern advertising trends due to information overload and short attention spans. It addresses the diminishing appeal of television commercials and the increasing competition faced by advertisers. Active ads avoidance, such as channel switching or "zapping," is highlighted as a major concern, leading to wasted investment for advertisers. This paper describes the theoretical framework of various doodle styles and their impact on consumers, drawing on both foreign and Arab models. The research also demonstrate that merging doodles with live-action in TV commercials enhances information processing, making abstract concepts more relatable and memorable. This approach, particularly effective in campaigns aiming to raise brand awareness, captivates viewers through creative storytelling, as seen in examples like Google Pixel's commercials. Moreover, doodles have proven valuable in branding strategies targeting younger audiences, such as Banque Misr's campaigns, by increasing the appeal and resonance of the message
Recommended Citation
Gerges, Nancy Helaslasy; Kardash, Mohamed Saad; and Mousa, Mohamed Mahmood Kamal Eldein Galal Eldein
(2025)
"Merging doodles with live action in TV commercials,"
Journal of Art, Design and Music: Vol. 4
:
Iss.
1
, Article 5.
Available at: https://doi.org/10.55554/2785-9649.1056
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
