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Abstract

User experience design is crucial in shaping our interactions with technology, it's essential to acknowledge that not all users have the same needs and abilities. Autism, a condition affects a portion of the population and presents unique challenges when it comes to digital experiences. This research article explores the importance of considering color-based user experience (UX) design, for children on the autism spectrum. The research highlights employment of color in UX design for autistic children that can effectively enhance engagement and cognition and also can lead to overload and anxiety. Through reviewing existing literature conducting case studies and consulting with experts we aim to identify suggestions that can be implemented. Additionally, this study explores UX design considerations and best practices to determine their applicability in creating experiences for autistic children. We proposed design considerations and recommendations tailored specifically to this user group, to foster an accessible digital environment for autistic children by understanding the importance of color, in UX design and employing thoughtful and sensitive design methods. Focus group discussions among UX designers and experts concluded that selecting soothing, engaging colors with appropriate contrast and distinguishability is crucial for autistic children. The researchers emphasize the need to consider special requirements, choices, and strategies of ASD children in design to create visually engaging and comfortable experience while maintaining brand identity. The study asserts that enhancing color brand identity without causing vision over stimulation to autistic children is essential.

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