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Abstract

Ankara fabric has colourful designs, but both the colours and the designs on the fabric have hidden meanings with proverbs and events attached to them. As much as the fact that the paper is art historical, the naming system of Ankara fabric is yet to attract scholarly interest. Therefore, the ephemerality of the fabric and the changing nature of fashion call for immediate and chronological record of the histories of the designs before it fades out of memory. The study adopts qualitative approach of analyzing data with the use of both primary and secondary sources of data collection which were collected between 2020 and 2022 with the aim of giving adequate histories of the names. It was then revealed that the naming of these designs and fabrics were not done by the company or the producers, but by the traders and the users. The naming was also done immediately a design sells well. The names are attached to each design through personality, proverbs or an event that are not to be forgotten.

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