Innovation of Digital Application to Adjust Garment Measurements for the Consumer on Apparel Websites

Authors

Yara A. Farouk, PhD Researcher at Helwan University, Faculty of Applied Arts, Apparel Design Department, Cairo, EgyptFollow
Amr Gamal Hassouna, Prof. of Apparel Design, Faculty of Applied Arts, Apparel Design Department, Helwan University, Cairo, Egypt
Ibrahim Esmat Wali, Prof. of Color theories and color management, Faculty of Applied Arts, printing, publishing, and packaging Design Department, Helwan University, Cairo, Egypt
Aya Fathy Abdel Hamid, Lecturer , at Apparel Design & Technology Department , Faculty of Applied Arts, , Helwan University, Cairo, Egypt

Abstract

The research demonstrates the main factors that affect online shopping it also lists the development of augmented reality and virtual reality in retail in general and in fashion retail in particular Regarding the research methodology , this study is considered as an experimental study, as the researcher used the Descriptive Analytical method to scan the size measuring methods in the websites for the local and the Multinational Fashion Brands. And accordingly design the application that reaches the best result for the customer to identify their size while shopping online. The aim was to help the customers to identify their size precisely by inserting their height and body circumferences (bust, waist and hips) to illustrate the garments on an avatar which precisely fit their measurements to give the closest picture of what the garment will look like on the customer.

Recommended Citation

Farouk, Yara A.; Hassouna, Amr Gamal; Wali, Ibrahim Esmat; and Hamid, Aya Fathy Abdel (2024) "Innovation of Digital Application to Adjust Garment Measurements for the Consumer on Apparel Websites," Journal of Art, Design and Music: Vol. 3 : Iss. 2 , Article 11.
Available at: https://doi.org/10.55554/2785-9649.1042

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