Abstract
The research aims at studying the definition of Calm Technology it is A New Concept for Interactive Advertising Designs, The idea behind calm technology is to create tools that help people do what they want to do, without getting in the way. By reducing the cognitive load that technology places on users, calm technology can help people be more productive, focused, and relaxed. Calm Technology is a human-centred approach to design that values simplicity, mindfulness, and empathy. The research also demonstrates the various applications of using calm technology. it presents how Interactive Advertising uses calm technology for different purposes. Thus calm technology can be used to create ads that are more subtle, relevant, and personalized, while also respecting the user's privacy and preferences.
Recommended Citation
Hassan, L.A Asmaa Hassan Shapan; El-Rify, Jihan Hussien Wahba; and Attia, Marwa Adel
(2024)
"Calm Technology: A New Concept for Interactive Advertising Design,"
Journal of Art, Design and Music: Vol. 3
:
Iss.
1
, Article 5.
Available at: https://doi.org/10.55554/2785-9649.1026
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