Calm Technology: A New Concept for Interactive Advertising Design

Authors

L.A Asmaa Hassan Shapan Hassan, Assistant Lecturer Graphic Design and Multimedia Programe, Faculty of Design and Creative Arts, at ACU University, Cairo, EgyptFollow
Jihan Hussien Wahba El-Rify, Professor of Design Department of Advertising, Faculty of Applied Arts, at Helwan University& Head of Media Department at BUC, Cairo, Egypt
Marwa Adel Attia, Lecturer Department of Advertising, Faculty of Applied Arts, at Helwan University, Cairo, Egypt.

Abstract

The research aims at studying the definition of Calm Technology it is A New Concept for Interactive Advertising Designs, The idea behind calm technology is to create tools that help people do what they want to do, without getting in the way. By reducing the cognitive load that technology places on users, calm technology can help people be more productive, focused, and relaxed. Calm Technology is a human-centred approach to design that values simplicity, mindfulness, and empathy. The research also demonstrates the various applications of using calm technology. it presents how Interactive Advertising uses calm technology for different purposes. Thus calm technology can be used to create ads that are more subtle, relevant, and personalized, while also respecting the user's privacy and preferences.

Recommended Citation

Hassan, L.A Asmaa Hassan Shapan; El-Rify, Jihan Hussien Wahba; and Attia, Marwa Adel (2024) "Calm Technology: A New Concept for Interactive Advertising Design," Journal of Art, Design and Music: Vol. 3 : Iss. 1 , Article 5.
Available at: https://doi.org/10.55554/2785-9649.1026

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.