Abstract
With the massive technological development in all filed and the role of influential advertising in society, It sheds light on the importance to look aware at the science that provides maximum comfort for the recipients while interacting with the advertising and the technology that provides the most significant pleasure while receiving the advertisement to achieve an effective response to advertising. Ergonomics Science aims to improve a safe and comfortable by bringing human abilities and limitations into the design, including the individual’s body size, strength, skill, speed, sensory abilities (vision, hearing), and even attitudes. Hence, designers are keen to design advertising using augmented reality technology to achieve the maximum possible comfort and safety and reduce accidents resulting from design errors and non-compliance with ergonomics rules. This conceptual paper focuses on applying ergonomics in augmented reality advertising, which can lead to reducing problems for recipients, such as stress, and discomfort while interacting with advertising. The research follows the analytical approach by presenting some analytical models in which ergonomics has been applied in augmented reality advertisements in the last ten years. The most important result that the search seeks is to increase the effectiveness of the advertising and achieve the highest performance efficiency, and overcome usage obstacles by applying ergonomics principles in augmented reality advertising.
Recommended Citation
El-Labban, Sahar Moustafa; Donia, Samar Hany Abu; and Qutp, Maysoon Mohamed
(2024)
"ERGONOMICS OF AUGMENTED REALITY ADVERTISING,"
Journal of Art, Design and Music: Vol. 3
:
Iss.
1
, Article 2.
Available at: https://doi.org/10.55554/2785-9649.1022
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
