The purpose of the article is to study the role and relevancy of museums in Egypt and to enhance the brand image of museums through dynamic visual identity. The research is mainly based on an analysis of documents, previous studies, and two case studies conducted by the researcher. These case studies are of proposed dynamic visual identities for two archeological Museums in Egypt. Using dynamic visual identities for those museums could elevate their visual appeal and enhances the museums’ brand image and would possibly increase the number of visitors. Dynamic visual identities could make archeological museums a more modern and relevant destination that matches the digital age and solidify the relevancy of archeological museums in the current era.
ElWassify, Abdelaziz; ELAdawi, Nagwa Yehia; and Donia, Samar Hany Abo
"Enhancing the role of Egyptian Museums through the usage of dynamic visual identities,"
Journal of Art, Design and Music: Vol. 2
, Article 2.
Available at: https://doi.org/10.55554/2785-9649.1016
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