In the field of advertising, the designer searches for everything that is new, attractive, and attracts the eye, and what to communicate a clear message to the audience and clarifies the concept. It is a visual communicative work of art. As for marketing, it includes several components, including market study and brand management with advertising, which are two parts of the marketing process. Clients get better at abstaining from being affected by customary promoting, whether using new innovation or just by intellectually obstructing them. Promoters utilized a portion of the new publicizing media that emerged from the crowd's assumptions, and understood that they expected to utilize imaginative, inventive and unpredictable strategies, methodologies and procedures to hold their clients. Guerrilla promoting methodologies highlight imaginative thoughts that are powerfully introduced in offbeat ways where publicizing is least anticipated. The objective is to shock, aggravate, interest and move the shopper. Guerrilla advertising strategies are more creative and engaging than traditional methods. This research came to show the relationship between Guerilla Advertising and Guerilla marketing, And how to know the type of marketing advertising through the strategy used. This paper plans to contribute in making a hypothetical methodology of Guerrilla publicizing techniques all through dissecting the setting of beginning, standards and reasoning of Guerrilla, right off the bat, promoting, besides featuring the coordination of Guerrilla promoting as eccentric advertising strategies. This paper takes a descriptive approach to description the effect of guerrilla advertising on brand image through analysis some of the different types of guerrilla advertising strategies. The research finds results promote utilized a portion of the new publicizing media that emerged from the crowd's assumptions, and understood that they expected to utilize creative, inventive and whimsical strategies, procedures and methods to hold their clients.
Ouf, Ghada Mahmoud
"The Impact of Guerrilla advertising on Brand Image (A study of three types of Guerrilla advertising),"
Journal of Art, Design and Music: Vol. 2
, Article 5.
Available at: https://doi.org/10.55554/2785-9649.1014
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