Advertising has experienced many important changes over the years, as it has had to adapt to new media and audiences. This article is about the history and purpose of advertising. Advertising has been used as a form of commercial communication for a long time, in order to promote the sale of a product or service. It can be used to encourage or persuade people. This article provides an overview of advertising history, with a focus on different periods. We can predict which future advertising technologies, types, media, effects, and fields will be developed based on the changing environments of the 4th industrial revolution era. The report provides useful information for the advertising industry and experts who need to be ready for future changes.
"History and Development of Advertising through Media Technology,"
Journal of Art, Design and Music: Vol. 2
, Article 3.
Available at: https://doi.org/10.55554/2785-9649.1011
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