Conceptual photography is a term that is used to refer to a specific type of photography which has been created for the specific purpose of conveying some sort of concept, Conceptual photographers are tasked with creating images that convey a specific concept or idea, as opposed to simply trying to capture a realistic representation of their subject. or it can mean trying to create an image that evokes an emotion or encourages the viewer to think about something in a different Images in conceptual photography are often used in advertising or public service announcements, because conceptual photography is a powerful tool It can illustrate ideas, deliver massages clearly and give form to abstract concepts. It does this using symbols and visual metaphors. The goal of using the conceptual photography in advertising is to enhance the impact of the advertising messages on the consumer and its arrival clearly and quickly
"Enhancing the Advertising Message through the Conceptual Photography,"
Journal of Art, Design and Music: Vol. 1
, Article 5.
Available at: https://doi.org/10.55554/2785-9649.1008
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